We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, we've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable".
So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Join us every week for short, actionable, and unscalable tactics that you can use in your business today.
Here's what you can expect:
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Gavin Hammar 0:03
What if I told you that you don't have to scale your business to make an impact? Well, I believe that in a world where your customers are spoilt for choice, a world where everyone is trying to gain a competitive edge through automation, bots and AI, that the best strategy is to focus on the things that make us stand out the things I like to refer to as unscalable.
Martine Hammar 0:21
For those of you who don't know us, we're Gavin and Martine. Gavin started the company almost 13 years ago, called sendible grew to almost eight figures in revenue, and we were recently acquired. After selling the company and reflecting on things we realised it was always the manual more human things that most significantly propelled our business forward.
Gavin Hammar 0:40
Things like choosing to remain fully bootstrapped and not raising any outside funding, building real connections with our customers, and experimenting with tiny new tactics to move the needle one day at a time,
Martine Hammar 0:50
not to mention investing in the brand without expecting an immediate return.
Gavin Hammar 0:53
And now that we've built and sold a hugely successful company, we wanted to share our learnings and unique perspective here with you.
Martine Hammar 0:59
So join us each week for short, actionable and unscalable tactics you can implement Today,
Gavin Hammar 1:04
I'll be sharing the key lessons I've learned that helped accelerate sendible's growth and show you how you can apply them to your own business.
Martine Hammar 1:10
We'll also be interviewing other entrepreneurs who are adopting an unscalable approach to growing their business.
Gavin Hammar 1:16
Please follow along as we put these lessons into practice while we get our new venture off the ground,
Martine Hammar 1:20
so whether you're an experienced business owner, or you're just getting started and you want to learn how we did it, be sure to subscribe