Unscalable

Rand Fishkin: On Starting Over, Marketing Flywheels & The Future Of Ads

June 15, 2021 Gavin Hammar & Martine Hammar Episode 5
Unscalable
Rand Fishkin: On Starting Over, Marketing Flywheels & The Future Of Ads
Show Notes

In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. 

Rand also talks about:

  • Why buying ads is just boulder-pushing
  • How to build a repeatable flywheel to make marketing a competitive advantage
  • The importance of SEO (or lack thereof)
  • His advice on team building (or choosing not to)

Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth.

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Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.