How Generosity Can Fuel Your Company’s Growth with TubeBuddy's Phil Starkovich

Phil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way.  Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers.

In this episode, Phil talks about:

• Why he decided to start TubeBuddy back in 2014
• What led to him deciding to sell the company 
• The mental models he adopted to face this life-changing event
• The pivotal things he did as CEO that resulted in TubeBuddy's success
• What he'll be doing next

Plus, Phil shares why he put his energy into building real relationships in an unscalable way and how it led to TubeBuddy's amazing growth.

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Connect with Phil on Linkedin.
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