Unscalable

How Generosity Can Fuel Your Company’s Growth with TubeBuddy's Phil Starkovich

September 02, 2021 Gavin Hammar ft. Phil Starkovich
Unscalable
How Generosity Can Fuel Your Company’s Growth with TubeBuddy's Phil Starkovich
Show Notes

Phil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way.  Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers.

In this episode, Phil talks about:

  • Why he decided to start TubeBuddy back in 2014
  • What led to him deciding to sell the company 
  • The mental models he adopted to face this life-changing event
  • The pivotal things he did as CEO that resulted in TubeBuddy's success
  • What he'll be doing next

Plus, Phil shares why he put his energy into building real relationships in an unscalable way and how it led to TubeBuddy's amazing growth.

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Connect with Phil on Linkedin.
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