When To Pivot Your Business with Hiten Shah
September 17, 2021
Gavin Hammar ft. Hiten Shah
Hiten Shah is the co-founder of Crazy Egg and KISSmetrics. He is currently on his 3rd startup, which was previously called FYI – and now Nira. In this episode, we dig into the lessons he learnt after starting FYI and then pivoting to Nira.
In this episode, Hiten talks about:
- How he realised he needed to pivot the company
- Why he decided to rename the business after the pivot
- What he might've done differently early on to avoid the need to pivot
- The different types of pivots a company goes through
- Pivots vs hops
Plus, Hiten shares mental models and frameworks to help you decide whether it's time to pivot your own business.
Connect with Hiten on LinkedIn and Twitter.