When To Pivot Your Business with Hiten Shah

Hiten Shah is the co-founder of Crazy Egg and KISSmetrics. He is currently on his 3rd startup, which was previously called FYI – and now Nira.  In this episode, we dig into the lessons he learnt after starting FYI and then pivoting to Nira. 

In this episode, Hiten talks about:

• How he realised he needed to pivot the company
• Why he decided to rename the business after the pivot
• What he might've done differently early on to avoid the need to pivot
• The different types of pivots a company goes through
• Pivots vs hops

Plus, Hiten shares mental models and frameworks to help you decide whether it's time to pivot your own business.

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Connect with Hiten on LinkedIn and Twitter.