Unscalable

When To Pivot Your Business with Hiten Shah

September 17, 2021 Gavin Hammar ft. Hiten Shah
Unscalable
When To Pivot Your Business with Hiten Shah
Show Notes

Hiten Shah is the co-founder of Crazy Egg and KISSmetrics. He is currently on his 3rd startup, which was previously called FYI – and now Nira.  In this episode, we dig into the lessons he learnt after starting FYI and then pivoting to Nira. 

In this episode, Hiten talks about:

  • How he realised he needed to pivot the company
  • Why he decided to rename the business after the pivot
  • What he might've done differently early on to avoid the need to pivot
  • The different types of pivots a company goes through
  • Pivots vs hops

Plus, Hiten shares mental models and frameworks to help you decide whether it's time to pivot your own business.

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Connect with Hiten on LinkedIn and Twitter.